NICHE magazine is pleased to announce that after reviewing applications from 16 fashion designers, we have chosen a winner – Connally McDougall.
NICHE magazine will be sponsoring Connally, enabling her to show an exciting Fall 2014 collection at Vancouver Fashion Week in March 2014. Connally was beyond excited to be the chosen designer for sponsorship. A current student at the coveted Central Saint Martins fashion design school in the UK, the ability to show at fashion week allows this rising young star to showcase her design point of view. “Using architectural silhouettes and rich details, I design for confident international women. Colour, texture and quality are fundamental for me. My work celebrates the curvature and angularity of the human body. Balancing geometry and the cerebral side of design with instinct and passion is the goal.”
A sponsorship package with a value that exceeds $15,000, Connally McDougall was chosen for her fresh and modern approach to West Coast fashion sensibility. NICHE magazine’s Editor in Chief, Tracey Drake, felt she was the best choice to showcase.
“Vancouver Fashion Week takes a unique approach, choosing to showcase international and emerging designers. Connally McDougall’s fall 2014 collection is heavily influenced by photographs given to her by a friend who recently returned from Mongolia. The aesthetic is hard and soft, dark and light, modern yet reflective. It is the perfect state of mind we wanted to present to VFW via our chosen sponsored designer. I could not be happier with our choice and look forward to her unique couture show at VFW’s Emerging Designer Night on March 20, 2014.”
As NICHE magazine’s winning Emerging Designer Sponsorship, Connally McDougall’s experience includes the following:
- Showing of a 10-piece Fall 2014 collection at Vancouver Fashion Week (March 20th on Emerging Designers Night)
- Full support and collaboration from NICHE editorial and styling team
- Professional fittings and dress rehearsals
- Dressers, racks, steamers, and backstage assistants
- 10 runway models
- Hair styling and makeup consulting and application on show night
- Backstage equipment, sound and lighting
- Listing in VFW show guide and designer listing, logo and bio on VFW website
- Four complimentary Show Day passes & ten 6-day passes (for designer, team and/or friends/family)
- Attendance at VFW Gala with designer recognition
- Interviews with local and international medias
- Exclusive backstage pre-show experience photography, runway video & photography
- Wrap up article on NICHEmagazine.ca website’s fashion content channel
- Exclusive 4-6 page Emerging Designers editorial spread in NICHE magazine’s Fall 2014 issue
About Connally McDougall:
A designer from Victoria, BC, Connally is 25 years old, and currently training at the prestigious Central Saint Martins in London, England. Her design work is produced by hand using traditional atelier techniques, luxury fabrics and utmost attention to quality.
About NICHE magazine:
NICHE magazine (www.NICHEmagazine.ca) is BC’s premier fashion, beauty and lifestyle magazine. A uniquely original consumer focused publication that defies the ordinary, NICHE is a high quality, high gloss collectible publication. Encompassing fashion, beauty, home, style, travel and lifestyle, NICHE embraces the three essential elements of the good life – where we live, what we do and how good we look getting it all done in a modern world.
About Vancouver Fashion Week:
Vancouver Fashion Week is a diverse and innovative fashion experience that features both emerging and established designers. It is the fastest growing fashion week in the world, and the only industry event that actively seeks out to showcase international award-winning designers from all over the world. Fall 2014 happens March 18-24 at the Chinese Cultural Centre in Vancouver. Tickets can be purchased online at VanFashionWeek.com
