as reported by RETAIL INSIDER
Victoria-based lifestyle brand Sitka is looking to expand its network of brick-and-mortar ‘community centre’ stores nationally, and it’s using a rather unique method to do so. The conservation-focused brand launched a crowdfunding campaign last week with the intent to move the brand into various Canadian markets, while continuing to promote and fund wilderness conservation. We spoke with the company’s co-founder to learn more.
Founded as a surfboard brand in Victoria, B.C. in 2002, Sitka retails outdoor gear, clothing, and related accessories. The company says part of its mission is ‘wilderness activism’ with a portion of its profits going to conservation. It currently has three brick-and-mortar ‘community centres’, including two in Canada. Last week, Sitka opened its second permanent Canadian location in Vancouver, adding to its existing flagship in Victoria and a location in Auckland, New Zealand.