From the moment I saw “clown contouring” circulating the web space, the first thing that popped into mind is “Does anybody really have time to do this?” I thought it was a little bit time consuming and downright ridiculous. But the more I read, the more I realized that it is more than just “clowning” around.

“Even though you don’t need this amount of makeup to look or feel beautiful. Let’s face it! Makeup is fun and it is a way of expressing yourself.” – Bella DeLune 

It all started when Youtube sensation and makeup artist Bella DeLune uploaded a video to address makeup shamers who have called her a clown over the years and to show that there is no shame on expressing oneself with color, highlight and contour. At first glance, it can be intimidating as it is painted on with such precision and artistry but the end result is a beautiful contoured canvas.

Such action sparked a revolution. Fellow makeup artists and makeup enthusiasts created their own version and uploaded it on all social media platforms. And some even drew on hurtful words that people leave on their comment feeds and blended them away which is a representation that they are not defined by people’s perception but of their own.

This only shows that clown contouring is more than just advanced makeup artistry techniques. Take comedian Iliza Schlesinger as an example. In her show War Paint, she defined makeup as if it were pigments applied on the face in preparation for battle. She might have described the whole ordeal comically but if you look beyond what makeup can do, it is very applicable to our very own lives as men and women who brave life and face criticism everyday.

We apply makeup because we want to make ourselves look prettier. And hey! That is ok. Because makeup is more than just a platform for hiding imperfections. It is all about having fun and bringing your best face forward because we all know that there is definitely more than meets the eye.