Cassandra Hobbins is gaining momentum as a Canadian powerhouse in the design world. The completely self- taught designer discovered her flair for fashion as a child
when she would draw sketches and her mother would sew them for her. After graduating university in her native Edmonton, Alberta, Hobbins made her way to Los Angeles where she accepted an internship at Orthodox Clothing, a contemporary menswear label. Her time at Orthdox offered a vital look into the design world, including being mentored by Jon Levine of Apparel Advisors. Hobbins was soon overseeing all of the domestic and overseas design, development and production.
After a successful four year stint at Orthodox Hobbins was recruited by the French shoe company, Spring Court. She up and moved to New York City to restructure their North American operations. A year later Hobbins returned to design at a junior contemporary line called Priorities her first formal endeavor in womenswear. Dividing her time between Shanghai and NYC, Cassandra also designed and oversaw the production for private label accounts such as Bloomingdales, Saks off Fifth, Arden B and Boston Proper. In 2010 she launched her own line, Prose IV. Hobbins left her deign position at Elie Tahari, TAHARI ASL Division in 2012 to participate on the hit TV series, NBC Fashion Star.
NBC Fashion Star
NBC’s smash hit reality TV competition series offers twelve up- and-coming designers the chance to win a multi-million dollar opportunity to launch their own fashion collection in three of America’s largest fashion retailers: Saks Fifth Avenue, Macy’s and Express. under the guidance of celebrity mentors Nichole Richie, Jessica Simpson and John Varvatos, Cassandra Hobbins had a wildly successful journey, and after selling to all three retail giants to the tune of $750,000 in sales, Cassandra finished second on the show. Her fashion aesthetic was so popular, many of her winning looks sold out in a number hours.
After a successful finish on NBC’s Fashion Star, Hobbins was approached by Jump Apparel Group to take on a moderate dress line, called Tiana B, under Creative Director, Sully Bonelly of Isaac Mizrahi, who once served as Creative Director for Oscar De La Renta. Additionally, Hobbin’s and partner Casey Cleveland, are in the beginning stages of launching SALT ( Save Another Life Today) – a fashion forward line of medical wear with a give back aspect targeted towards serving and educating the underprivileged.