Home FASHION STREET STYLE Our #ICON Pharrell is Now Co-owner of G-Star

Our #ICON Pharrell is Now Co-owner of G-Star


Our Icon and talented musician, artist, designer and more, Pharrell Williams has just been tumblr_nw7fxjGU1H1thflpzo1_r1_1280announced co-owner of G-Star. Bringing awareness to saving our oceans – Williams has showcased Raw For the Oceans, a collection with denim from recycled ocean plastics alongside his own company Bionic Yarn.

Follow the journey of plastic to denim through these easy steps:

  1. OUT OF THE OCEAN – Plastic pollution is first retrieved from ocean shorelines around the world, and with millions of to…
  2. PIECED IN PREPARATION – The retrieved ocean plastic is broken down into chips and then shredded to fibres, ready to be spun …
  3. SPINNING THE YARN – Ocean plastic fibres are spun into strong core yarn and then helixed with cotton, making Bionic® yarn.
  4. WEAVING AND KNITTING – The innovation is complete with the weaving or knitting of Bionic® yarn into RAW for the Oceans fabrics.tumblr_nw7fuz2XTj1thflpzo1_r1_1280
    Shop Pharrell’s G-Star Spring 2016 collection here